Apero Advisors

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Media

We're starting a podcast soon. Sign up for the mailing list and we'll let you know when episodes drop, when we show up on someone else's show, and when we publish interviews or newsletters.

You'll hear when our podcast launches and when we publish new guest appearances.

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Appearances

  1. YouTube/Builders of Charlotte/Oct 6, 2026

    Customers before automation

    Benyamin Holley

    Watch

  2. YouTube/The Convexity Report/Sep 27, 2026

    SaaS Is Cooked (And GTM Engineering Will Rise From Its Ashes)

    Benyamin Holley

    Watch

  3. The GTM Engineer/Sep 24, 2026

    Full-Stack GTM Engineering

    Benyamin Holley

    Read

  4. YouTube/Cody Schneider/Aug 4, 2026

    Skip Zapier, Go Straight to Code: Inside the Future of Sales & Marketing Ops

    Benyamin Holley

    Watch

  5. YouTube/Instantly Show/Aug 3, 2026

    How to Generate $3M in Pipeline from 1 GTM Campaign

    Michael Slawson

    Watch

  6. YouTube/dnsUNFILTERED/May 25, 2026

    What is GTM Engineering?

    Benyamin Holley

    Watch

  7. [A] Growth Ventures/May 20, 2026

    Professionalizing Sales at First Institutional Capital

    Michael Slawson

    Listen

  8. YouTube/April Tools Day/Apr 1, 2026

    How I Run Entire Outbound Campaigns from Claude Code

    Benyamin Holley

    Watch

  9. Outbound Wizards/Mar 20, 2026

    Cold Email Alone Doesn't Work

    Michael Slawson

    Listen

  10. YouTube/CyberMarketingCon/Dec 10, 2025

    How To Build A GTM Campaign in 60 Minutes

    Benyamin Holley

    Watch

  11. Find My Catalyst/Jul 17, 2025

    GTM Engineering Explained: Automation, AI & Fearless Thinking

    Benyamin Holley

    Listen

  12. YouTube/NextGen Sales Leaders/Apr 22, 2025

    Why AI Can't Fix Your B2B Outbound Sales

    Benyamin Holley

    Watch

  13. YouTube/You Deserve More Business/Feb 21, 2025

    Nobody wants to talk to an SDR

    Benyamin Holley

    Watch

  14. YouTube/Rizz Dev/Nov 17, 2024

    Ep. 4

    Benyamin Holley

    Watch

  15. PODcast Asset Based/Oct 29, 2024

    Benyamin, Lead Gen Master

    Benyamin Holley

    Listen

  16. YouTube/Jessie Lizak/Sep 23, 2024

    Breaking Down the Future of GTM Engineering

    Benyamin Holley

    Watch

  17. Outbound Kitchen/Jun 6, 2024

    How to Use AI for Prospecting with IT Leaders

    Benyamin Holley

    Listen

  18. YouTube/The AI Game/Jun 6, 2024

    How AI Transformed This Sales Rep's Enterprise Prospecting Strategy

    Benyamin Holley

    Watch

  19. Storytelling at Scale/Apr 18, 2024

    Keeping it real in sales + the AI sales singularity

    Benyamin Holley

    Listen

Maven lessons

  1. Building an AI GTM Engine/Oct 2, 2026

    Segmenting accounts into 1:1, 1:few, and 1:many plays

    Michael Slawson & Benyamin Holley

    Notes

  2. Building an AI GTM Engine/Oct 1, 2026

    Today, watch us build and deploy a GTM agent

    Michael Slawson & Benyamin Holley

    Notes

  3. Building an AI GTM Engine/Sep 30, 2026

    How to think in bets for GTM

    Michael Slawson & Benyamin Holley

    Notes

  4. Maven/Sep 4, 2026

    Service pricing: what I learnt scaling from 0 - $1M in 1 yr

    Michael Slawson

    Notes

  5. YouTube/Maven/Aug 20, 2026

    How to build a Github repo for your revops and GTM system

    Michael Slawson & Benyamin Holley

    Watch

Let's talk shop.

We try to give away as much GTM alpha as we can on a first call. Tell us what you're thinking about, we'd love to help.