These are directional ranges, not list prices. Scope depends on your market, data, systems, and how many motions you need running at once. The goal is to give you a realistic band before we talk.
Final pricing follows a working session. Implementation covers discovery, build, and handoff. Retainers cover ongoing GTM engineering, iteration, and operational support.
Fig. 01
Growth Build
Best when you have a clear commercial problem (origination, outbound, CRM hygiene) and need it built properly without staffing a full GTM bench.
ICP definition and target account selection for one motion
TAM construction, deduplication, and account scoring prototype
Enrichment workflows and list operations for a defined universe
One outbound channel built and measured (email, LinkedIn, or calling)
Messaging, sequences, and templates for that channel
CRM cleanup or scoped setup tied to the motion
Conference, event, or inbound list enrichment and routing
Origination or prospecting playbook with operator training
Signals pilot: triggers, permits, hiring, or funding routed into CRM
RevOps diagnostic so spend and meetings become measurable
Paid messaging or channel experiment before scaling
Monthly iteration on targeting, copy, and handoff rules
Fig. 02
Embedded GTM Engineering
Best when GTM is infrastructure: a full commercial layer, staffed and maintained across multiple channels, legacy systems, portcos, or departments that need ongoing engineering capacity.
Full CRM implementation, rebuild, or migration with a clean data model
Integrations to legacy systems of record, ERP, and internal databases
Multi-domain cold email infrastructure, deliverability, and sending ops
Cold email copy, sequencing, and orchestration across campaigns and inboxes
Multi-channel outbound (calling, email, LinkedIn) with reply routing
SDR efficacy instrumentation: attribution, conversion, and pipeline math
Agent repos and automation for RevOps, research, signals, and Slack workflows
Self-updating CRM from calls, email threads, and internal chat
Incumbent intelligence and market qualification at production scale
Territory design, account scoring, and owner assignment across sellers
Signal systems: acquisitions, permits, funding, ownership changes into CRM
Board-ready reporting, forecasting, and weekly business review instrumentation
Founder-led content systems tied to the same account and pipeline data
ICP, TAM, hiring plan, and channel architecture for PE-backed portcos
Standard GTM playbook repeated across portfolio companies
Embedded engineers across teams, business units, or operating companies
Seller training, enablement, and change management as systems roll out
Lifecycle, expansion, and customer-health automation on the existing base
Vertical data engines (pricing, property, vendor, or incumbent databases)
Ongoing build capacity for new motions, hires, and acquisitions
And usually priced separately
Usually priced separately
Dedicated SDR or calling capacity operated as a separate line item
Data vendor licenses, enrichment credits, and software subscriptions
Dialer seat fees and other third-party tool costs passed through at cost
Ad spend and paid media management
We have internal resources to run paid media at a high level of competency. Ad spend and campaign management are always scoped and priced outside these tiers.
Other services we can provide outside of these scopes
Custom software engineering
Custom product engineering outside of revenue systems