About Us

The team

President & CEO

Michael Slawson

Michael founded Apero and grew it to seven figures as a solopreneur before hiring this team. He has a decade of generalist GTM across revenue systems, sales leadership, and consulting. He grew Clipboard Health's hospital vertical 5x in 18 months into the second-largest revenue line, built Hum Capital's origination engine that sourced 40% of revenue, and at Deloitte underwrote $2.6B across five major US infrastructure projects. He speaks Chinese and skipped three grades.

General Manager

Alex Mexicotte

Alex runs the day-to-day engine at Apero. He has about a decade across BD, carrying a bag, GTM strategy and enablement, and standing up Salesforce and HubSpot from scratch. He comes out of software and consulting, and uses that to build complete GTM engines for early-stage founders.

Head of GTM

Benyamin Holley

Benyamin leads go-to-market at Apero. He applies GTM engineering to work people rarely treat that way (fundraising, recruiting, and community building) alongside more classical growth systems. He has worked at AirOps, led growth at a Base10-backed IT services AI company, and previously ran an agency.

GTM Engineer

Saad Muzaffar

Saad is a GTM engineer based in Pakistan. He builds the technical workflows behind the work, connecting the data, enrichment, routing, and automation that make a go-to-market system run.

GTM Engineer

Artyom Jurkevich

Artyom is a GTM Engineer with ten years in B2B high-ticket sales behind him. He builds signal-triggered outbound and the agentic GTM infrastructure that reaches the right buyer the moment their pain is real. AI-fluent and a certified multi-agent-systems builder, he hosts a Clay community and speaks on go-to-market and outbound.