Apero Advisors

Media/Appearances

How to Use AI for Prospecting with IT Leaders

Outbound Kitchen/Benyamin Holley/

How to Use AI for Prospecting with IT Leaders, Outbound Kitchen

Elric Legloire has Ben on Outbound Kitchen / SDR Game. This is the Lightyear-era playbook: using AI to score, prioritize, and research IT leaders in Fortune 500 accounts, then building an enterprise outbound motion instead of spraying a purchased list.

Notes

  1. 01

    Score and research the account before you write the IT leader.

  2. 02

    Enterprise outbound is a motion you build, not a list you buy.

  3. 03

    AI is for prioritization and homework. The meeting still has to be earned.

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