These are directional ranges, not list prices. Scope depends on your market, data, systems, and how many motions you need running at once. The goal is to give you a realistic band before we talk.
Final pricing follows a working session. Implementation covers discovery, build, and handoff. Retainers cover ongoing GTM engineering, iteration, and operational support.
Fig. 01
Single-Channel Build
Best when one part of your GTM is the bottleneck. We audit where the bottleneck is, build that channel properly, run it with you, and include ongoing strategic consulting around it.
- Audit of your current GTM to find the bottleneck channel
Pick one channel
- Phones: verified call lists, account tiering, dialer setup and a calling motion your reps actually use.
- Cold email: multi-domain rotating inboxes on a private sequencer, copy and sequences, with reply routing into your CRM.
- CRM: a cleanup or rebuild tied to how you sell, with calls and emails logged automatically and a dashboard that shows where pipeline comes from.
- Data and TAM: every account in your market found, scored and tiered into one list your team works from.
- LinkedIn: founder-led content and DMs tied to the same account list, so engagement turns into qualified leads.
- Ads: retargeting built as a feedback loop. Accounts that open emails, take calls, visit the site or engage on LinkedIn get ads matched to where they are in the funnel, and what converts feeds back into targeting and copy.
Ongoing strategic consulting, included
- ICP and target account decisions
- Weekly pipeline review and iteration on targeting, copy and handoff rules
- A second opinion on hires, tools and vendors
- A plan for what to build next once the channel works
Fig. 02
Embedded GTM Engineering
Best when GTM is infrastructure: a full commercial layer, staffed and maintained across multiple channels, legacy systems, portcos, or departments that need ongoing engineering capacity.
Typically includes some combination of
- Full CRM implementation, rebuild, or migration with a clean data model
- Integrations to legacy systems of record, ERP, and internal databases
- Multi-domain cold email infrastructure, deliverability, and sending ops
- Cold email copy, sequencing, and orchestration across campaigns and inboxes
- Multi-channel outbound (calling, email, LinkedIn) with reply routing
- SDR efficacy instrumentation: attribution, conversion, and pipeline math
- Agent repos and automation for RevOps, research, signals, and Slack workflows
- Self-updating CRM from calls, email threads, and internal chat
- Incumbent intelligence and market qualification at production scale
- Territory design, account scoring, and owner assignment across sellers
- Signal systems: acquisitions, permits, funding, ownership changes into CRM
- Board-ready reporting, forecasting, and weekly business review instrumentation
- Founder-led content systems tied to the same account and pipeline data
- Paid retargeting across every stage of the funnel, tied to the same account list and pipeline data
- ICP, TAM, hiring plan, and channel architecture for PE- and VC-backed portcos
- Standard GTM playbook repeated across portfolio companies
- Embedded engineers across teams, business units, or operating companies
- Seller training, enablement, and change management as systems roll out
- Lifecycle, expansion, and customer-health automation on the existing base
- Vertical data engines (pricing, property, vendor, or incumbent databases)
- Ongoing build capacity for new motions, hires, and acquisitions