Media/Appearances/YouTube
How AI Transformed This Sales Rep's Enterprise Prospecting Strategy
The AI Game/Benyamin Holley/
How AI changed Ben's enterprise prospecting without deleting the human part. Manual research does not scale. The thing he actually shows is a lead-scoring table in Clay. It pulls LinkedIn and asks a narrow question: has this person ever done network engineering or telecom? Clay returns a 1 to 10. A 2 or a 3, he probably will not call, because a title like IT director can mean a software director at one company and something else at another. The meetings still require knowing why that account is on the list. Clay scales the homework. Judgment stays with the rep.
Notes
- 01
The Clay table pulls LinkedIn and scores 1 to 10 on whether the person has actually done network engineering or telecom, not just whether the title says IT.
- 02
A 2 or a 3 does not get a call. Titles lie. IT director is not one job.
- 03
Move research off the calendar and onto that scored list. Do not delete the reason the account is there.
- 04
Clay scales the homework. It does not book the meeting by itself.
