Media/Apero Advisors Podcast/YouTube
Building, growing and selling a sales tech company
Apero Advisors Podcast/Bethany Stachenfeld, Schematic/
Episode 5 of the Apero Advisors podcast. Benyamin Holley sits down with Bethany Stachenfeld, the former co-founder and CEO of Sendspark and now head of growth at Schematic. They talk about building and selling a sales outreach company, what Bethany would build differently today, and why being one step in a customer's workflow can limit how far a product grows. Bethany shares what convinced her it was time to sell, the tradeoffs of raising venture capital, and why founders should aim to become a product customers rely on every day. She also explains how to spot real product-market fit, what to look for when hiring, and why using AI to build faster still requires you to do your own thinking.
Notes
- 01
Bethany sold Sendspark after seven years leading the company, and is now head of growth at Schematic.
- 02
A product customers love can still hit a ceiling when it is only one step in the workflow and AI changes what buyers expect from sales software.
- 03
She talks through what convinced her it was time to sell, the tradeoffs of raising venture capital, and what she would build differently today.
- 04
Founders should aim to become a product customers rely on every day, and should know how to recognize real product-market fit.
- 05
Using AI to build faster still requires you to do your own thinking, including when hiring people who have already done the work you need.
