Media/Appearances/YouTube
Breaking Down the Future of GTM Engineering
Jessie Lizak/Benyamin Holley/
Jessie Lizak (Reveting) has Ben on to unpack GTM engineering as the overlap of sales ops, marketing automation, and data work. Tools in the conversation: Clay, LeadMagic, AI for research and workflows. The role is building systems that generate pipeline, not running one-off campaigns that die when the person leaves.
Notes
- 01
GTM engineering sits on sales ops, marketing automation, and data. The output is a system, not a campaign.
- 02
Clay and LeadMagic show up as the stack for research and list work.
- 03
If it only lives in one person's head, it is not a system yet.
