Media/Appearances
GTM Engineering Explained: Automation, AI & Fearless Thinking
Find My Catalyst/Benyamin Holley/
Mike Simmons has Ben on Find My Catalyst. GTM engineering as a discipline: sales automation, AI workflows, and a willingness to run experiments instead of waiting for a perfect playbook. Clay shows up as the example stack for building prospecting systems that a team can actually rerun.
Notes
- 01
Treat GTM engineering as a discipline, not a tool purchase.
- 02
Automation and AI sit on top of a motion you are willing to test in public.
- 03
Clay is the example of a system you can rerun, not a one-off campaign.
