Media/Apero Advisors Podcast/YouTube
How AI agents help run 50 outbound campaigns a week
Apero Advisors Podcast/Mitchell Keller, Leadgrow/
Episode 2 of the Apero Advisors podcast. Mitchell Keller runs Leadgrow (leadgrow.ai), a lean outbound business built around AI agents. Host Benyamin Holley walks through how Mitchell finds offers people want, turns research into a repeatable campaign process, and launches 20 to 50 campaigns a week. They cover a cold email offer that helps businesses explore licensing private data to AI labs, how he qualifies prospects and handles objections, documenting each campaign, delegating routine tasks to agents, keeping AI costs down, teaching agents to improve after each run, and running the system with a small team.
Notes
- 01
Mitchell's data licensing campaign targets businesses whose private operational data may interest AI labs, with qualification focused on fit, objections, and making each cold email specific to the prospect.
- 02
Local and multi-location businesses need deliberate research: finding locations, resolving contact emails, and turning that research into list and copy inputs before anything sends.
- 03
Repeatable outbound at scale means a documented campaign process, agent-managed tasks and budgets, and launching 20 to 50 campaigns a week without rebuilding from scratch each time.
- 04
Cost control stays explicit: Mitchell keeps AI spend in check while moving workflows out of Clay where agents can run the same steps more cheaply and consistently.
- 05
Agents improve after each campaign when feedback and documentation feed the next run, so a lean team can operate the system without agency-style headcount.
