Apero Advisors

Media/Appearances

Keeping it real in sales + the AI sales singularity

Storytelling at Scale/Benyamin Holley/

Keeping it real in sales + the AI sales singularity, Storytelling at Scale

Jesse Marseille has Ben on Storytelling at Scale. A candid hour on staying a person in tech sales while AI starts sitting in prospecting and follow-up. The 'AI sales singularity' line is the hook. The conversation is about not disappearing behind the tools.

Notes

  1. 01

    AI in prospecting does not replace sounding like a person.

  2. 02

    The job still includes judgment about who is worth time.

  3. 03

    Tools change. The temptation to hide behind them does not.

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