Media/Appearances/YouTube
How I Run Entire Outbound Campaigns from Claude Code
April Tools Day/Benyamin Holley/
A lightning talk at Deepline's April Tools Day in the Meatpacking District. They told him ten minutes. He talks like someone who lives in the terminal, and a Deepline engineer had just called himself a professional Claude Code prompter. Ben's version of that job is sales. He uses WhisperFlow, says what the campaign is, and lets Claude build it: Dynadot for domains, Cloudflare for hosting, EmailBison to warm and send, Apollo and Moz for the personalization. The first time he spent money inside Claude Code was buying domains. He still uses Clay every day when a team needs to see the workflow. Clay is slower for personalization because you read every cell. In Claude he names the variables and sends Sonnet subagents to check that the citations actually make sense. He will say out loud that he might be offloading too much to the machines.
Notes
- 01
The stack on the slide is the talk: Dynadot, Cloudflare, EmailBison, Apollo, Moz. Buying domains was the first time Claude Code spent his money.
- 02
Clay is deterministic and observable. He still uses it every day. He just hates clicking a UI.
- 03
Example from that week: competitors showing up ahead of you in AI citations, written into the email, then Sonnet subagents check that it is actually true.
- 04
Do not cheap out on Haiku subagents for that review. He has unlimited tokens at AirOps and he still would not use Haiku for it.
- 05
Onboard a tool by telling Claude Code to download the API docs. Otherwise it rereads the public internet and writes a new script every time. He knows he should save a deterministic script for EmailBison uploads. He has been too lazy to do it.
- 06
You still need an exclusion list before the prompt does anything: nobody already in an opportunity, nobody contacted in the last 14 days.
- 07
He keeps a SQLite database next to HubSpot for the one-off ideas he does not want to bother RevOps about.
- 08
Someone in the room thought the demo was 50 leads at a time. He says that number was a typo. The same setup runs thousands.
