Apero Advisors

Media/Appearances/YouTube

Ep. 4

Rizz Dev/Benyamin Holley/

Rizz Dev/Nov 17, 2024

Joel Martinez asks if Ben is the future of the salesperson. Ben says not really. Large companies with inefficient process create friction for how his brain works. Motorcycle sales worked because the branch was small: a few people on the floor, and he could do what he wanted. He would not tell people to copy him. Be who you are. The LinkedIn 'beef per mil' bit is playful ribbing on a general problem, not a manufactured feud. He is at a small company raising a seed round because attending to a pile of things at once is a benefit there, where the same habit was a problem in a big process.

Notes

  1. 01

    He does not recommend emulating his working style. It only works in small rooms.

  2. 02

    Motorcycle sales worked because the branch was tiny. A big, inefficient process creates friction for him.

  3. 03

    He is at a small company raising a seed round. The same scattered attention that hurt him in a large org is useful there.

  4. 04

    LinkedIn conflict-as-content works for some people. He would rather needle a general problem than fake a feud.

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