Media/Maven lessons
Service pricing: what I learnt scaling from 0 - $1M in 1 yr
Maven/Michael Slawson/
Michael on pricing a services firm, with Lele Xu. Pricing is strategy, not a rate card. Turn a gut feeling into a quote you can stand behind. Walk the models and their trade-offs against operating cost. Flexible pricing is a tool against churn and scope creep. He grew Apero to seven figures as a solopreneur before hiring, so the session is practice sitting next to Lele's theory from looking at a lot of agencies.
Notes
- 01
Price from the value you can defend, not from discomfort in the room.
- 02
Every model has an operating-cost trade-off. Pick it on purpose.
- 03
Flexibility in the commercial structure is how you handle churn and scope creep.
- 04
Pricing touches delivery, marketing, and accounting. It is not a separate spreadsheet.
