Media/Maven lessons
How to think in bets for GTM
Building an AI GTM Engine/Michael Slawson & Benyamin Holley/
GTM surface area is wide. Bets-based thinking is how you decide what to start, what to stop, and what to scale with scarce time. They walk five rules for sizing bets, real examples, a portfolio view, and the weekly business review as the inspectable ritual. Attribution comes up in Q&A. The mechanism is supposed to make the motion faster, not prettier.
Notes
- 01
Treat GTM work as a portfolio of bets, not a backlog of chores.
- 02
Five rules in the session for managing and sizing those bets. Right-size before you staff.
- 03
The weekly business review is how the portfolio stays inspectable.
- 04
Know when to stop an initiative. Starting is easy. Killing is the skill.
- 05
Pattern-match from client bet portfolios instead of inventing a new framework each quarter.
