Media/Apero Advisors Podcast/YouTube
Why cold email won't die in the AI era
Apero Advisors Podcast/Dean Fiacco, ScaledMail/
Episode 4 of the Apero Advisors podcast. Benyamin Holley sits down with Dean Fiacco, founder of ScaledMail and Beanstalk Consulting. They talk about using physical mail to get a conversation started, why a gift still needs a follow-up call, and what Dean sees when companies try to scale cold email with too few domains and inboxes. Dean shares the reply rates he aims for, explains why buying one more tool rarely fixes a broken outbound system, and makes the case that email is "the cockroach of the internet." They finish with a look at a future where AI agents screen our inboxes and send messages on our behalf.
Notes
- 01
Dean founded ScaledMail after infrastructure problems at his outbound agency, Beanstalk Consulting, and still runs both.
- 02
Companies often try to scale cold email with too few domains and inboxes, which burns sending infrastructure.
- 03
Buying one more tool rarely fixes a broken outbound system.
- 04
Physical mail can start a conversation, but a gift still needs a follow-up call.
- 05
Dean argues email is "the cockroach of the internet," and that AI agents could mean more email, not less.
