What Apero builds on Lemlist

What we build on Lemlist

Lemlist is the send. The build is upstream: who is worth enrolling, which teammate sends, what the note says, and what happens to the reply.

Reps at one client don't open Lemlist. They ask Claude (connected via MCP or the API) for accounts in their territory that recently raised funding, have it find the CEO and write the message, and the contact lands directly in a Lemlist sequence.

Example workflows

1. 01

   Enroll warm connections from Network Miner

   Trigger

   A teammate's LinkedIn export is scored and someone is marked a keep.

   System

   The keep is enriched for email, added to or matched in the CRM with the owning teammate noted, and given a short LinkedIn message written for a first-degree contact.

   Output

   The lead enrolled in the owning teammate's Lemlist campaign with that note as the icebreaker.

   Operator outcome

   Warm relationships get used on purpose, and customers are not re-pitched.

2. 02

   Route inbound into the right campaign

   Trigger

   Someone submits the website form, signs up for the mailing list, or replies to an EmailBison campaign.

   System

   The person is enriched, a CRM record is created or reused, skip rules apply, and the person starts a Lemlist campaign. Work-email hand-raisers, mailing-list signups, and EmailBison replies that should get a LinkedIn invite each have their own lane. A card posts to Slack.

   Output

   A routed follow-up and a CRM record for every hand-raiser.

   Operator outcome

   Inbound does not sit in a form inbox.

3. 03

   Single-threaded LinkedIn DMs in an ABM motion

   Trigger

   Target accounts are tiered and approved.

   System

   Cold LinkedIn DMs run as a single-threaded Lemlist campaign on the same accounts as the rest of the ABM motion. People who engage with founder and rep posts can be messaged too.

   Output

   One more coordinated layer on the same account list.

   Operator outcome

   LinkedIn works with the other channels instead of competing with them.

4. 04

   Draft replies from the campaign playbook

   Trigger

   A prospect responds in Lemlist.

   System

   The reply agent loads that campaign's playbook, classifies the reply, and drafts from the real links in the playbook. A human approves in Slack before anything sends.

   Output

   A Slack card with the draft and campaign context.

   Operator outcome

   Replies get answered faster, without an invented link or auto-send.

How we work in your Lemlist account

Access

Client's choice: Apero builds in the client's Lemlist account, or in Apero's. When two teammates know the same person, we pick the sender.

Change control

Enrollment is semi-manual on purpose. Someone approves keeps before they go out. Reply drafts stop in Slack, and kill switches default off.

Documentation

Reply playbooks, skip rules, and the ICP file the scoring reads are written down in the repo.

Handoff

Enrollment and routing code lives wherever the engagement's repo lives, with docs either way.

When Lemlist is not the right channel

• Spraying a full connection list. Apero could send to far more people and, at this stage, chooses not to.
• High-volume cold email where gateway segmentation and placement testing matter most. That runs on EmailBison.
• Teams that want a full outbound sequencer from the reply agent. It is drafts only.

FAQ