Instruments

Tools

Calculators for GTM operators. Start with cold email pipeline, then read how we actually send.

Fig. 01
Cold email calculator
Annual pipeline from daily send volume. Reply rate starts at 1% and can run to 30%. You set opportunity size, close rate, and the two meeting conversions.
Open the calculator

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We try to give away as much GTM alpha as we can on a first call. Tell us what you're thinking about, we'd love to help.